Who We Are

What Matters Most

The world of online advice, self-service brokerage accounts, and chaotic markets have only created more stress and more confusion in our lives, right? It's so difficult to find the time and the 'right' advisor that truly has your best interests in mind.

What if, you could work with an experienced fiduciary advisor that takes what matters most to you and helps you regain control of your financial life? At ePersonal Financial, that is exactly what we do.

We have developed and refined a disciplined process that fits all these critical pieces together to deliver solutions that are aligned with you. I call it the 'e' formula.

What matters most in my client's life is the following: 

  • Family – spending time with those they love most

  • Occupation – pursuing their passion to make a difference

  • Recreation – enjoying the activities (hobbies) that bring them the most joy and gratitude

  • Money – It’s just a tool. That’s why it’s always the last priority. Yes, being a good steward of your money is important. However, clients understand the value of delegation to an experienced fiduciary, so that they may balance their time between family, occupation, and recreation.

We all have very little control in our lives, right? However, if we start with a proven process, it begins to provide us with a little more comfort, right?


At ePersonal Financial it starts with the 3-P's:

  • Philosophy – do we share a common viewpoint that has helped provide you clarity of what’s important?

  • Planning – create an investment plan that not only meets your needs but hopefully will exceed your goals

  • Process – utilize a disciplined process that puts all the pieces together that drives what matters most in your life 

By infusing the ‘e’ formula into my process, the focus is always aimed at what matters most to my clients and providing more control in their financial lives. Or as I have witnessed over the past 20 years. 'Replacing Anxiety with Anticipation'!

Our Founder


Eric Flaten, Founder & Senior Advisor  


As the founder of ePersonal Financial, Eric has developed a proprietary process that replaces client apprehension with confidence. The power of 'e' simplifies the complex and increases transparency. Eric is passionate about helping his clients achieve a work optional life. Over the past 29 years, he has developed a deep understanding of the wealth management process to efficiently execute the seven pillars of a Complete Family Office.

Eric graduated from Washington State University with a degree in Business Administration with specializations in Accounting and Finance. In addition, he holds his Accredited Investment Fiduciary (AIF®) designation. Eric has a thirst for continuing education and holding himself to a high standard of ethics.  

A lifelong resident of the Puget Sound area, Eric discovered, fell in love, and relocated to Gig Harbor in 2014.

Throughout Eric's career, Eric has managed to find balance among his professional and personal life. From enjoying quality time with his wife, Sherrie, and being a father to their adult children. Enjoy's every opportunity to get outside: as an avid cyclist, stand-up paddleboarding around Raft Island or Wollochet Bay, and the exhilaration of snow skiing and the daily walks with his Australian Labradoodle, Blake plus Kallie our new Benerdoodle.

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Our Address

5118 81st Ave Ct NW,

Gig Harbor, WA 98335

Our Phone No.

Toll-Free: (855) 655-9800

Fax: (888) 891-3029