Why ePERSONAL FINANCIAL Is Different

OUR UNIQUE VALUE

Many traditional approaches focus on products or run automated portfolios. We fuse cutting-edge technology with deep personal attention fiduciary duty, now including research-backed Bond Replacement Strategies informed by Wade Pfau’s Retirement Efficient Frontier work.

What Makes Us Rare

  • We specialize in navigating complex financial needs: concentrated stock transitions, Washington taxes, and specialized fixed income via Bond Replacement.
  • We combine institutional technology (Direct Indexing, tax-loss harvesting, AssetLock®) with white-glove personal service.
  • We give you financial confidence — plus a clear VaR-aligned roadmap
  • We proactively review your insurance and key contracts annually
  • We can work alongside your CPA as a cohesive team — and integrate Wade Pfau-inspired efficient frontier models for retirement income planning.

Intelligent, Disciplined Investing with AssetLock®

AssetLock® is Simplicity Wealth’s proprietary, investment portfolio monitoring service that delivers personalized communications to advisors and investors in a secure environment.

This technology keeps investors informed about the progression of their portfolio in accordance with their risk tolerance determined by the investor’s household portfolio VaR Score.

Confidence in Your Financial Plan.

Built on Fiduciary Clarity.

Technology + Fiduciary + Tax Efficiency + Research-Backed allocations – delivered with genuine personal attention.

ePERSONAL FINANCIAL | Simplicity Wealth | Schwab

It’s Time To Get On Track

Our Path To Retirement

Six Fundamental Financial Planning Considerations

Six key financial planning considerations can impact your financial goals now and in the future. The question is not if these will affect your finances, but to what degree. We evaluate your sentiment toward each consideration and quantify the potential effects on your assets over time. This allows us to build customized strategies to help you achieve your financial objectives for retirement.

Longevity

Outliving financial assets as the result of a longer life.

Inflation

Reduction in real purchasing power as the result of increasing cost of living.

Mortality

Loss of financial assets as the result of a partner’s or spouse’s death.

Liquidity

Limited access to assets to meet life’s unexpected financial needs.

Market

Unexpected reduction in the value of financial assets at the time of withdrawal.

Taxes

Decreasing income and assets and/or the impairment of legacy assets from increasing taxes.

It’s Time To Get On Track

Our Path To Retirement

We follow a five-step process to create your personalized strategy. The wonderful benefit of our five step process is that it applies to any financial decision or concern you may have. It is designed to help you make informed decisions about your money based on facts and an experienced team of professionals to help guide you along the way. We take the time to thoroughly explore your needs no matter the stage of life you are in to help provide a custom tailored strategy that we continue to monitor and adjust as your circumstances evolve over time.

College Funding

Make the investment in your child or grandchild’s future with the gift of a college education through life insurance.

Learn More About College Funding

Retirement Income Planning

We’ll plan and help create strong and predictable income which is the foundation of a comfortable lifestyle.

Learn More About Income Planning

Wealth Management

Our wealth management is based on a philosophy of controlling for volatility and eliminating unnecessary fees.

Learn More About Our Wealth Management Plans

Tax Planning Strategies

We’ll walk you through the numerous tax planning strategies that can minimize your taxes in a legal and ethical manner.

Learn More About Our Tax Strategies

Legacy & Estate Planning

Since we all will eventually pass, it is critical to have a plan to make sure that your hard-earned assets go to your loved ones and charities in the most efficient manner.

Learn How To Leave A Legacy For Your Loved Ones

Retirement Resources

Download Our Complimentary Guide

Tax Planning Guide

Work to Reduce Your Taxes In This Year and The Future

Many retirees may not realize how much in unnecessary taxes they could be paying—before implementing their retirement income strategies. This guide reveals how smart tax strategies can help you keep more of your retirement income and design a strategy to mitigate the impact of taxes on your overall financial health.

Your Time Is Now

Schedule Your Complimentary Review